Not Just for Summer: A Year-Round Ritual

We launched Not Just for Summer to celebrate what BetterMylk truly stands for — joy without limits, flavor without borders, and indulgence that feels good all year long.

This campaign isn’t just about ice cream. It’s about the small rituals that make every season worth savoring — a park bench in fall, snowfall through the window, a quiet spring morning on the stoop, or a melting scoop in the summer sun.

The Ritual of Ice Cream

Ice cream, but make it intentional.

For us, ice cream isn’t just a treat — it’s a pause. A ritual of care, joy, and curiosity. Whether you’re curled up with a book, sharing stories with friends, or chasing the last bit of sun on a city stoop, BetterMylk is there — made from plants, powered by purpose, sweetened with better intentions.

Each pint is more than flavor; it’s an invitation to slow down, taste deeply, and savor the moment.

Flavors That Celebrate Life

Our flavors aren’t seasonal afterthoughts; they’re stories in a scoop. From Vanilla Cassava, inspired by West African traditions, to the playful Chocolate Plantain, each creation carries the heart of culture, nostalgia, and innovation.

Not Just for Summer is about finding delight in unexpected places — in spice, in sweetness, in the familiar made extraordinary. Each scoop reminds you that indulgence can be joyful and meaningful, any day of the year.